It all started in the summer of 2019 when Vidur was celebrating his 26 th birthday with his family in Kashmir. While in a park, he was deeply pained by the sight of garbage strewn about in a land considered as ‘Paradise on Earth’. Instinctively, he started cleaning the place. Soon his sister Vidushi joined and others in the park followed suit. In a few hours, the entire area was clean. This got the brother-sister duo thinking about the need to find a solution for the humongous problem of waste that is always surrounding us.